Dubai, UAE, 08 July 2014: Hotbrands International (HBI), a leading food services company in the region, has pledged its support to a Ramadan initiative aimed at giving something back to the construction site workers based at a site in Al Barsha, during the Holy Month of Ramadan.
As part of its contribution to the worthy cause titled “Filling the Blues”, staff from Dubai-based HBI Head Office, are handing out Iftar meal packages prepared by its quick-service brand Shamiana, on site every Thursday during the Holy Month, along with other members of the public.
The campaign was conceived by Moti Roti, another quick service restaurant brand, to help spread a little cheer among those who work tirelessly to build the city that we are fortunate to live in. It has received an overwhelming response from the public and corporate sector, leading to companies like HBI extending their support to allow more people to reap the benefits of this initiative.
Jane Strachan, spokesperson for HBI, said: “In keeping to the spirit of giving and sharing during the Holy Month, Hotbrands International is proud to support this initiative started by Moti Roti, which hopefully shows, albeit a small gesture, some kind of consideration to those who are working hard away from their loved ones during this special time.
HBI is particularly well known for its multi-ethnic food concepts that reflect the flavours and cultures of the countries they represent. HBI has a Quick Service Restaurant (QSR) format led by the Shamiana brand, which serves authentic Indian Tandoori cuisine. In addition to Shamiana, HBI’s QSR concepts include Magic Wok (Chinese cuisine), Santino’s (Italian), Sala Thai (Thai) and Sugoi! (Japanese). HBI also operates a Casual Dining Restaurant Haru, which serves Japanese cuisine. Starting as a small proprietorship in 1992, the company now has grown to over 50 outlets in the GCC, India and United States.